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Case
Studies :
A thoughtful
yet provocative presentation on the use of PR as a strategic marketing
communications tool. Tim's presentation provided an interesting
and insightful overview of marketing communication strategies,
with a particular focus on environmental and ethical policies.
Drawing on
award-winning campaigns developed by Sincerity Agency, Tim offered
numerous examples of campaigns aiming at bridging relationships
with local communities and changing public perceptions of, and
attitudes towards, topical issues such as the environmental effects
of pollution.
University
of Kent Business School, March 2008
Tim Garbutt
Founder and
MD
(c)
Sincerity 2008 Terms Of Use
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