Principles:

A principle isn't a principle unless it costs money. We have a strong interest in Green Tourism issues as well as Social and Environment issues.

If you are a charity then please contact us as we do consider educational projects on a pro bono or low cost basis.

We put our money where our mouth is and support the Surin Village School Charity (Registration No. 1116492) with a donation of 10% of profits.

By way of comparison, Tesco donates 1% of profits to charity.

Ouch.

But it is Sincerity.

Green has changed. We believe Green is mass not niche any more. Green consumers have changed. We believe Green is not “sandals and lentils” but a responsible and realistic purchase decision by many if not most consumers.

Products have changed. We believe the focus on organic and slow food, reduction in perfumes and chemicals in cosmetics and detergents and emphasis on healthy eating and anti-obesity measures have the power for profound change in the social sense.

Business and the business of government has changed. On a national and international stage, business ethics are becoming increasingly the only differentiator of a product and, brand and corporation.

Our daily lives are changing. The range of environmental measures necessary to combat climate change already impacts on transport, construction, green tourism, public sector and bio-fuels.

Marketing is changing. Increasingly the way to reach the consumer is through new media and “citizen internet”.

We develop websites, viral marketing, email marketing, blog and copy writing as well as press advertising, direct mail and promotions to target the largest niche in the world: you, your family and your friends. Before they demand your product or organisation changes.

(c) Sincerity 2008 Terms Of Use